• Know your future environment in detail
• Know the age pyramid of doctors in the area
• Define your territorial medical project with potential primary care centres
• Search for the best location
• Simulate business potential by geographical area
Your market research
Why conduct Market Research?
Methodology and data
- The Ophtavenir algorithm defines the potential for consultations, technical acts and interventions based on the inter-scheme health insurance database and ATIH care rates for hospital stays
- Comparison between zones for accessibility, medical density, activity potential, economic dynamics
- Search for territories for implementation of prevention activities (living area), routine surgical activities (cataract, intra vitreal injection) in the employment area then certain areas (retina) within the region
- Territorial organisation by employment area/Living area/ Municipality
The Data
- CNAMTS – SNIRAM
- ATIH – PMSI
- INSEE – BDE / Census / Sirene
- CNOM – RPPs
An example
Dijon
A – Dense areas with overrepresentation of managerial jobs
430 602 Inhabitants
31 OPH doctors
12 Orthoptists
91 Optical shops
